2022 July 26

Technical progress cannot be stopped in any field of human activity. This is no different in the field of interior design. Display cabinets have always been an essential part of most commercial establishments. They are the first to inform customers about the range of goods on offer. And not only that. Their equally important task is to arouse buying interest. And the window displays that are part of fashion stores can also be used to educate taste. Whether through well-chosen colours, composition or appropriate decorations. For arrangers, working with textiles tends to be the most popular. It allows you to let your imagination run wild. And if there are mannequins in the window, they can be used to show fashion novelties. And reach out to potential buyers. In previous years, the use of technology in shop windows was minimal. In most cases, lighting was mounted on the ceiling in the form of a fluorescent source. Spotlights were a great diversification at that time, illuminating the necessary details.One of the innovations that can often be seen in shop windows nowadays is movement. The rotating motorized stand is one of the options that can be used to attract the attention of potential customers. Not only in flower arranging, it is also often used in the exhibition industry. It is no exception when the display area is complemented with technical equipment in the form of LCD television, projector or other digital media. Projection film can also work wonders with arranged goods.Most often it is hung at eye level of passers-by. And with the help of the 3D effect, it magically creates a hologram, moving through the air. In a shop window, it can spin models that look lifelike. And simulate a fashion show offered by the brand. A well-chosen sound can also be used to attract attention to the goods on display. Which must perform its function in such a way that, in the case of high volume, it does not annoy. Because this kind of advertising must be noticed by everyone. Most often it is a popular song or jingle related to the type of goods on display. Or a spoken word, which introduces the customers, at specified time intervals, to the quality of the displayed products.

Day: July 26, 2022

Technology in shop windows